Financial Analysis is a process of operations start with analysis of income and expenses and ratio analysis to evaluate performance of business operations. Such analysis when it is proficient shows the business insights.
Financial Analysis can be extended to compare actual to budgets, find out the actual investment and ROI from every customer and measure the viability, stability, sustainability of the company in facing challenges and trends as ongoing concern.
Financial Analysis helps you to discover the SWOT in your business insight, face the challenges and tells you what to do and how; long before event occurs.